PRODUCT: 360 ANIMATION
CLIENT: I N V I
LAUNCHED: NOVEMBER 2020
How do we bring an existing building back to life?
Granada Theater was opened in 1949. By the late 1950s Jensen Drive was bustling with shopping and entertainment. Two theaters, both built in the late 1940s, drew residents from throughout the area. Jensen Square provided detailed space and was anchored by innovative modern buildings. Once the Eastex Freeway was completed in the late 1950s, Jensen drive began a slow decline. However the beauty and the utility of Jensen drive has not been diminished. The street remains the central corridor in the neighborhood.
Granada has been an icon for all those who grew up in the neighborhood. The existing site should service the people of Eastex Jensen. A proposal of creating a cinema and community center is underway. The theater will house all the essentials of functioning cinema but also be a resource for the community members to use. The building will help launch initiatives to engage the school in the area to push the creative talent within the youth.